Case Studies

Scaling A Brand from $0.5M to $7M

Key Results (Last 3 Years)

✓ Revenue: $0.5M → $7M

✓ Operational costs reduced by 15%

✓ EBITDA increased by 12%

✓ Channels launched: Shopify Markets, Amazon, Sephora, Tmall

✓ Key markets activated: UK, AU, CA, CN, DE, KR, UAE

Client Overview:

A fast-growing DTC beauty brand expanding into international markets.

Pillr’s Role:

  • Built and executed the international expansion strategy across key markets

  • Led full ecommerce launches, including store setup, logistics, and regulatory compliance

  • Developed growth marketing and partnership strategies tailored to each market

  • Acted as the global lead for daily operations, P&L ownership, and cross-functional coordination

Integration with Internal Teams

  • Embedded directly with internal creative, marketing, and ecommerce teams

  • Managed branding, influencer marketing, Meta/Google ads, email marketing, and web localization efforts to drive international growth

  • Managed daily international operations across all consumer touchpoints

  • Ensured consistency across regions while adapting local nuances

Local Market Execution

  • Partnered with local influencers who align with brand values, enhancing authenticity and reach

  • Coordinated live-streaming campaigns to drive engagement and visibility.

  • Launched and supported regional marketplace sales, tailoring campaigns to each market’s unique cultural and consumer landscape.

  • Delivered localized marketing services, from content creation to market-specific activations, driving both engagement and revenue.